In this talk we will deep dive into design tokens and how they can be used with an overall design system for your organization or website. Every design token is the source of truth to name and store a design decision. We'll explore this idea, and see how in practice we use it in our Amplify UI components library. We'll look at before and after designs, and how branding and theming are affected by it. I'll finish the talk by a look at some tips on design.